The method is not sold. It is applied inside an engagement. The published volumes can be read on subscription, which is a separate thing and is set out under Tiers.
Inside an engagement. The ordinary route. A client is deciding whether to buy a business, where to put the media budget, or which routes to market to leave. The reading is done with CALIBRA and the client receives the instruction rather than the machinery. This runs through Langtry Advisory.
To a client directly. Where a client is building the capability internally, the relevant volumes are made available and the practitioner is trained against the method. This is a small number of organisations rather than a programme.
Under licence. A limited number of practitioners are licensed to apply the method in their own practice, subject to the audit obligation. The obligation is the condition, not an optional extra. Enquiries by email.