CALIBRA™Decision Support
Access

Not sold. Applied.

The method is not sold. It is applied inside an engagement. The published volumes are not sold and are not offered by subscription; they are made available to clients inside an engagement.

How it is used

How CALIBRA reaches a client.

Inside an engagement. The ordinary route. A client is deciding whether to buy a business, where to put the media budget, or which routes to market to leave. The reading is done with CALIBRA and the client receives the instruction rather than the machinery. This runs through Langtry Advisory.

Where a client builds the capability. Where a client is building the capability internally, the relevant volumes can be made available within the engagement. Practitioner training is a planned activity. It will begin once the Open Audit has produced a minimum set of annual audit confirmations.

Licensing. No licence to apply the method is offered at present. Licensing enquiries are welcome by email, and any future licence would carry the audit obligation as its condition.