A quick way to decide what to do about one of your intangible assets: your brand, your customers or your know-how. Pick what you are looking at, answer four questions, and the Scan gives you one clear move.
Read this first. This is a quick first read, based on what you know and what anyone can see from outside. It is not a valuation or financial advice. The aim for this volume is that 8 in 10 predictions land inside their likely range. That is a target only: it has not yet been tested on real results. CALIBRA writes its predictions down and checks them a year later. It promises to be held to account, not to be right every time.
How it works
You answer four questions, each scored out of 10:
Does it make money? This one counts most.
Do customers rate it?
Does it open up new options?
How safe is it?
The four scores combine into one overall score, and that score points to one move: Invest, Defer, Re-segment, Reposition, Simplify, Exit.
Two stages
Stage 1, this Scan. A quick first read that points to a move.
Stage 2, the Secured Benchmark. The full version, done on your real numbers under a confidentiality agreement. The prediction is written down before the results come in, then checked against what happened a year later.
Step 1 of 4
The business
Optional. It goes at the top of the result you copy and send. Press Return to move to the next box.
Step 2 of 4
Pick one asset
Look at one at a time. Click the one you want to score and the Scan moves on.
Step 3 of 4
Four questions
Score each one out of 10. Use the guide under each slider. If you don't know, leave it at 5 rather than guess. When you let go of a slider, the Scan moves to the next question.
Worked example. A made-up business, scored to show how the Scan works. The answer is in the dark panel. The steps underneath show how the Scan got there. Press Score your own to try it for real.
Step 4 of 4 · The answer
Intangibles Scan
The Scan’s answer
Overall scoreLikely rangePass mark
How the Scan got there
Next step: the Secured Benchmark.
The full version uses your real numbers, under a confidentiality agreement. It writes the prediction down before the results come in, then checks it against what actually happened a year later.
Basis. A quick first read from the scores entered. Not a valuation or financial advice. The aim for this volume is that 8 in 10 predictions land inside their likely range. That is a target only: it has not yet been tested on real results.
The result as text, ready to paste
How the overall score is worked outThings to know about this Scan