Volume VIII · Customer Experience Economics
A quick way to decide what to do about one stage of your customer's path to buying. Pick what you are looking at, answer four questions, and the Scan gives you one clear move.
You answer four questions, each scored out of 10:
The four scores combine into one overall score, and that score points to one move: Invest, Redesign, Sustain, Reduce, Exit, Trial, Reframe.
Stage 1, this Scan. A quick first read that points to a move.
Stage 2, the Secured Benchmark. The full version, done on your real numbers under a confidentiality agreement. The prediction is written down before the results come in, then checked against what happened a year later.
Step 1 of 4
Optional. It goes at the top of the result you copy and send. Press Return to move to the next box.
Step 2 of 4
Look at one at a time. Click the one you want to score and the Scan moves on.
Step 3 of 4
Score each one out of 10. Use the guide under each slider. If you don't know, leave it at 5 rather than guess. When you let go of a slider, the Scan moves to the next question.
Step 4 of 4 · The answer
The full version uses your real numbers, under a confidentiality agreement. It writes the prediction down before the results come in, then checks it against what actually happened a year later.